IQOS
Since 2017
Since the beginning of 2017 we are the CRM partner of IQOS (tobacco heating system).
IQOS is the innovative product of Philip Morris but since the most advanced smoke-free product requires a totally new approach to CRM, digital and communications in general, we regard it as a separate business.
Our work for IQOS includes:
- development and support of pan-Russia omni-channel communication plan
- implementation of trigger campaigns that support and guide prospects and customers through the brand lifecycle
- customer journey development and implementation
- analytics, including attributive and predictive models development and implementation
- ambassador programs technical and strategic support
