Welcome to ICNX

We are in the business of improving the performance of your marketing and customer experience processes through data-driven marcom strategy, innovative technology and smart analytics. We've built successful solutions across numerous business categories and helped our clients improve their marketing KPI's.

Areas of expertise

CRM Strategy

CRM is a marketing practice that should not be implemented as a technology. This is why our approach is based on building the right marketing processes and then programming them into the CRM, rather than installing an off-the-shelf CRM solution that has little to do with your marketing needs.

Smart data

Companies can be rich in data but poor in intelligence. Equipped with a wide range of analytical tools, our data experts provide actionable insights that will lead you to smarter decisions and clearer results.


Landing pages and web sites, mobile apps, e-shops, CRM platforms and IT infrastructure — our technical team develops solutions that are guaranteed to meet your marketing and business needs and bring the highest ROI.


Our creative output is not just something that wins us pitches. We combine the skills of copywriters, art directors, UI, product and print designers, animators, film-makers and other creatives with innovative technology ideas and smart data insights to produce creative work that genuinely influences people.

Campaign management

When it comes down to the implementation of your strategy, what really matters is the right people doing the right job every day. Our highly experienced client services teams are committed to delivering on your strategy and KPI's in every single project, every campaign, every single day.


Our eCommerce expertise covers different areas ranging from strategic planning to creative and technical implementation, real time data analytics and building trigger engines for regular digital campaigns.

Our clients

We are proud to work for fantastic businesses most of whom are on the Forbes list of top-1000 companies in the world.

Our cooperation with all our clients is built on long-term strategic relationship that results in tens and hundreds of projects per year and covers different areas of marketing and sometimes goes deeper into business processes related to customer experience. Here are some of our clients and brief overview of the kind of work we do for them.

Our capabilities

  • Acquisition and retention campaigns
  • Telemarketing management
  • Digital marketing
  • Lead generation campaigns
  • Loyalty programs
  • Trigger communications
  • Interactive marketing
  • Content marketing
  • Event support
  • Engagement campaigns
  • Big data

Meet our principals

Alexander Gaikalov

Alexander Gaikalov


A graduate of the Bauman Tech University, Alexander takes special interest in AI-driven marketing. He is so good in calculus that some think he is a robot, but we can't be sure because he's passed the Turing test 🙂

Elena Galanina

Elena Galanina

Head of New Business

Elena joined the team in 2014 and has been responsible for finding new opportunities and working closely with our sales teams in client pitches. She's your first contact if you want to bring your marketing business to us.

Alyona Adamenko

Alyona Adamenko

Head of Business Development

Elena has been instrumental in growing our business. Having received a Ph.D. in Economics, she combines her work in the agency with part-time teaching in the MBA program at the State University of Management.

Maxim Fedoseev

Maxim Fedoseev

Creative Director

Having spent many years at BBDO Russia, Maxim joined our team in 2014 and brought to us the wealth of experience and creative ideas from one of Russia's best creative shops.

Andrey Cheremisin

Andrey Cheremisin

Head of Technology

When Andrey joined our team in 2012 he brought a wealth of experience that he gained during the 18 years he spent heading up IT and production teams in leading marketing agencies in Russia.

Julia Bogatyreva

Julia Bogatyreva

Head of Client Services

Julia joined our client services team in 2010. Due to her intelligence and passion, she has been able to complete the most complex projects with great success and has quickly managed to acquire vital skills and experience.

Our technical expertise

  • Back- and front-end software development
  • CRM IT infrastructure planning and deployment
  • Data processes and integration
  • Personal data registered operator (FZ-152)
  • Mobile device inventory and handling
  • Customized and off-the-shelf CRM and marketing automation solutions
  • Web development
  • eCommerce solutions
  • Digital data entry solutions
  • Telemarketing management solutions


  • ICNX has highly qualified specialists who are ready to perform tasks of any complexity, share experience, and offer innovative solutions, ahead of time and trends.

    Olga Kuznetsova, Head of Peugeot Brand Communications

  • During the work on Nissan projects, ICNX confirmed its high professional status.

    Alexey Apushkin, Nissan, Business Digital Transformation Manager

  • The ICNX team is our sincere love and the highest quality of work to achieve the most ambitious KPIs!

    Oksana Karpinskaya, HAVAL, Head of Digital Marketing

  • The ability to work to tight deadlines without sacrificing quality is certainly one of the agency's greatest strengths.

    Olga Kazandjian, Globus, Loyalty program manager

  • The team has demonstrated their passionate commitment to improving the level of their services.

    Vitaly Nazarenko, Mazda Motor Rus, Marketing Communications Manager

  • ICNX was hired by Abbott Russia to provide consulting services in the field of CRM and loyalty... We recommend ICNX as a reliable and responsible partner.

    Andrey Tolkachev, Abbott, Shopper Marketing Manager

  • ICNX have confirmed their high professional status, demonstrated excellent marketing expertise and knowledge of the retail market. They provide the highest level of client services...

    Maria Khlebodarova, Lensmaster, Head of Marketing

  • ICNX is a reliable and responsible partner.

    Elena Basova, Audi Russia, Head of Marketing

  • ...Agency expertise enables our company to effectively communicate with our customers.

    Alice Otutskaya, Volkswagen PKW, Customer Marketing Manager

  • ICNX are highly professional, well organized and have a strong team spirit.

    Alexander Voronov, Burda International, Head of BI/CRM Practices

  • ICNX are the best professionals in direct marketing.

    Mikhail Kapatsinsky, M-City, CEO

  • My experience with ICNX team is nothing but perfect.

    Oleg Byakhov, IBM Institute for Business Value, Associate partner