Welcome to Itella Connexions

We are in the business of improving the performance of your marketing and customer experience processes through data-driven marcom strategy, innovative technology and smart analytics. We've built successful solutions across numerous business categories and helped our clients improve their marketing KPI's.

Areas of expertise

CRM Strategy

CRM is a marketing practice that should not be implemented as a technology. This is why our approach is based on building the right marketing processes and then programming them into the CRM, rather than installing an off-the-shelf CRM solution that has little to do with your marketing needs.

Smart data

Companies can be rich in data but poor in intelligence. Equipped with a wide range of analytical tools, our data experts provide actionable insights that will lead you to smarter decisions and clearer results.

Technology

Landing pages and web sites, mobile apps, e-shops, CRM platforms and IT infrastructure — our technical team develops solutions that are guaranteed to meet your marketing and business needs and bring the highest ROI.

Creative

Our creative output is not just something that wins us pitches. We combine the skills of Copywriters, Art Directors, UI, Product and Print Designers, Animators, Film-makers and other creatives with innovative technology ideas and smart data insights to produce creative work that genuinely influences people.

Campaign management

When it comes down to the implementation of your strategy, what really matters is the right people doing the right job every day. Our highly experienced client services teams are committed to delivering on your strategy and KPI's in every single project, every campaign, every single day.

eCommerce

Our eCommerce expertise covers different areas ranging from strategic planning to creative and technical implementation, real time data analytics and building trigger engines for regular digital campaigns. Currently, together with Itella Russia, we are building a one-stop-shop solution for eCom businesses that will also cover warehousing, fulfillment and delivery.

Our clients

We are proud to work for fantastic businesses most of whom are on the Forbes list of top-1000 companies in the world.

Our cooperation with all our clients is built on long-term strategic relationship that results in tens and hundreds of projects per year and covers different areas of marketing and sometimes goes deeper into business processes related to customer experience. Here are some of our clients and brief overview of the kind of work we do for them.

Our capabilities

  • Acquisition and retention campaigns
  • Telemarketing management
  • Digital marketing
  • Lead generation campaigns
  • Loyalty programs
  • Trigger communications
  • Interactive marketing
  • Content marketing
  • Event support
  • Engagement campaigns
  • Big data

Meet our principals

Alexander Gaikalov

Alexander Gaikalov

Deputy CEO

A graduate of the Bauman Tech University, Alexander takes special interest in AI-driven marketing. He is so good in calculus that some think he is a robot, but we can't be sure because he's passed the Turing test 🙂

Elena Galanina

Elena Galanina

Head of New Business

Elena joined Itella Connexions in 2014 and has been responsible for finding new opportunities and working closely with our sales teams in client pitches. She's your first contact if you want to bring your marketing business to us.

Alyona Adamenko

Alyona Adamenko

Head of Business Development

Since joining the Itella Connexions team in 2011, Elena has been instrumental in growing our business. Having received a Ph.D. in Economics, she combines her work in the agency with part-time teaching in the MBA program at the State University of Management.

Maxim Fedoseev

Maxim Fedoseev

Creative Director

Having spent many years at BBDO Russia, Maxim joined our team in 2014 and brought to us the wealth of experience and creative ideas from one of Russia's best creative shops.

Andrey Cheremisin

Andrey Cheremisin

Head of CRM

When Andrey joined Itella Connexions in 2012 he brought a wealth of experience that he gained during the 18 years he spent heading up IT and production teams in leading marketing agencies in Russia.

Julia Bogatyreva

Julia Bogatyreva

Head of Client Services

Julia joined our client services team in 2010. Due to her intelligence and passion, she has been able to complete the most complex projects with great success and has quickly managed to acquire vital skills and experience. Today she heads up a team of over 30 account managers.

Our technical expertise

  • Back- and front-end software development
  • CRM IT infrastructure planning and deployment
  • Data processes and integration
  • Personal data registered operator (FZ-152)
  • Mobile device inventory and handling
  • Customized and off-the-shelf CRM and marketing automation solutions
  • Web development
  • eCommerce solutions
  • Digital data entry solutions
  • Telemarketing management solutions

PARTNERS AND CLIENTS FEEDBACK

  • Itella Connexions have demonstrated their passionate commitment to improving the level of their services.

    Vitaly Nazarenko, Mazda Motor Rus, Marketing Communications Manager

  • Itella Connexions was hired by Abbott Russia to provide consulting services in the field of CRM and loyalty... We recommend Itella Connexions as a reliable and responsible partner.

    Andrey Tolkachev, Abbott, Shopper Marketing Manager

  • Itella Connexions have confirmed their high professional status, demonstrated excellent marketing expertise and knowledge of the retail market. They provide the highest level of client services...

    Maria Khlebodarova, Lensmaster, Head of Marketing

  • Itella Connexions is a reliable and responsible partner.

    Elena Basova, Audi Russia, Head of Marketing

  • ...Agency expertise enables our company to effectively communicate with our customers.

    Alice Otutskaya, Volkswagen PKW, Customer Marketing Manager

  • Itella Connexions are highly professional, well organized and have a strong team spirit.

    Alexander Voronov, Burda International, Head of BI/CRM Practices

  • What is especially awesome, is that Itella Connexions have exceeded our expectations in terms of creative execution.

    Stanislav Rozen, Pernod Ricard, Head of CRM and Digital

  • Itella Connexions are the best professionals in direct marketing.

    Mikhail Kapatsinsky, M-City, CEO

  • My experience with Itella Connexions team is nothing but perfect.

    Oleg Byakhov, IBM Institute for Business Value, Associate partner