Since 2011
Our co-operation with Renault Russia started in 2011 and expanded to Kazakhstan in 2015. As one of the leaders in automobile sales in Russia, Renault requires us to combine well-established data-driven marketing processes with innovation and creativity tapping into social media, lead generation, reputation management, trigger communications and loyalty.

The following are a few among hundreds of projects that we developed and implemented for Renault Russia:
– creative concepts within CRM strategy,
– communication strategies to achieve KPI’s in different business areas,
– multi-channel communication plans for existing and potential customers via Adobe Campaign Management CRM platform
– support of MyRenault loyalty program
– CRM and digital support of new model launches to meet primary and secondary sales KPI’s
– CRM-based lead generation campaigns including digital data entry apps for mobile devices
– support of dealer marketing through lead processing and management
– social CRM programs including reputation management, lead generation, integration of social media profile data into CRM communications